| We can help you with Technical and Copy Writing |
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The written word is still the most powerful way in which information is passed around between people. And we are privileged to have English - the richest language in the world - in which to express ourselves.
But the way we write determines whether or not the intended meaning gets across. A young man returning from the North West Frontier as a Daily Telegraph war correspondent in 1897 wrote " I have always thought that if an author cannot make friends with the reader, and explain his objects, in two or three hundred pages, he is not likely to do so in fifty lines". His name was Winston Churchill, who is still the doyen of most authors of English. Churchill shows us how to choose English words to create razor-sharp descriptions, thus William Duke of Normandy’s invasion force is described as "a gathering of audacious buccaneers", King William Rufus’ taxes as "shameless exactions", and the youthful lapses of Henry the Fifth were the "vehement ebullitions of his nature." He loved to rescue descriptive words no longer often spoken, such as efficacious, pusillanimous, noisome, jaunty, riparian, destitute, squalid, sombre, valorous, lofty, intricate, contumacious, serene, turbulent, odious, sullen, and (a favourite Churchillian adjective) prodigious 
He uses sentences and paragraphs to devastating effect and said "To make a short sentence or succession of short sentences tell, they should be sandwiched in between lengthy and sonorous periods. The contrast is effective" and "I affected a combination of the styles of Macaulay and Gibbon, the staccato antitheses of the former and the rolling sentences and genitival endings of the latter; and I stuck in a bit of my own from time to time. I began to see that writing, especially narrative, was not only an affair of sentences, but of paragraphs. Indeed I thought the paragraph no less important than the sentence.
Macaulay is a master of paragraphing. Just as the sentence contains one idea in all its fullness, so the paragraph should embrace a distinct episode; and as sentences should follow one another in harmonious sequence, so the paragraphs must fit on to one another like the automatic couplings of railway carriages.
Chapterisation also began to dawn upon me. Each chapter must be self-contained. All the chapters should be of equal value and more or less of equal length. . . . Finally the work must be surveyed as a whole and due proportion and strict order established from beginning to end."
If your business involves producing or distributing a product which needs some technical description, owner's manual, operating instructions, assembly instructions, application notes, specifications etc, please consider the good impression created for your customer if you give him a helpful and professionally prepared document to help him, in which these principles are followed. It must be friendly, literate and accurate - we have all had to try and decipher something written in pidgin English, and resolved not to buy from that source again.
Perhaps you must present a report describing results from a study or investigation and need help in writing it so as to be interesting, informative and if necessary, compelling. We can do that. Brevity without omitting anything, explanation aided by diagrams, and plain English are what we offer in any literature we design. 
We know how to write good letters and documents for important purposes. Look at our portfolio to see some examples. We can create documents from a wide choice of typefaces, and we can deploy software for desktop publishing, graphics design, photo editing and computer aided design if it helps to produce what you want. Your document can include drawings, plans and diagrams, and we have a large library of standard symbols for schematics.
We can blog for England if you need us to, embodying all the keywords needed for on-line search engines to find your message quickly. And although we are not in the printing business we can produce camera-ready artwork that a local printer can use to run off your publication, or of course we can incorporate the publication into your own website. We will willingly discuss this with you without charge, and offer our advice for you to consider. |
| View our Portfolio - Technical and Copy Writing |